Advantica News

Advantica Partners with the Tampa Bay Rays to Support "Reading with the Rays" Program

Clearwater, FL (June 12, 2012) ...Advantica, a dental and vision benefit provider based in Clearwater, Florida is pleased to announce its support of Reading with the Rays, a summer reading program designed to encourage and reward children for reading during the summer break.

As the Official Vision Benefits Partner of the Tampa Bay Rays, Advantica understands that reading is vital to a child's development in life. Good eyesight plays a critical role in the ability to read and children who struggle reading may have undiagnosed vision problems. Comprehensive eye examinations are an important step in helping children succeed in school, in sports, and in life.

"This is an excellent opportunity not only to cultivate the love of reading in children, but also to educate kids and adults about the benefits of good vision care. Advantica has partnered with the Tampa Bay Rays for the past six years and we enjoy supporting out community with the Rays" commented Richard Sanchez, Advantica's President.

Reading with the Rays is supported in partnership by Advantica, the Rays Baseball Foundation, the Tampa Bay Time Newspaper in Education, and the Tampa Bay area library systems. To participate in the program, children in third through fifth grade can visit their local library and pick up a game card to start reading around the bases.

Advantica and CharityWorks Partner to Provide Economically Disadvantaged Students with Oral Health Education and Dental Supplies

Clearwater, FL (June 5, 2012) ... Advantica, an integrated vision and dental benefits provider based in Clearwater, Florida and CharityWorks, Inc., a nonprofit intermediary, announced today their partnership in providing all elementary students in Pinellas County Title 1 Schools with dental supplies to support the students' oral health and wellness needs.

Advantica is supporting CharityWorks' Give Hope USA wellness-medical aid program by providing toothbrushes and printed educational materials for dental kits. With other individual contributors, over 19,000 students will receive supplies for the kits, including a six (6) ounce tube of toothpaste. Each school is offered the opportunity to turn the process of the dental kit assembly into learning experience and at the end of the day each student can take their dental kit home.

"The Give Hope USA program was launched in 2010 and continues to thrive today through the support of our local businesses, like Advantica, many individual donors and local volunteers," shared Chris P. Renfrow, President and CEO of ChariyWorks, Inc.

Earlier in the year, Advantica also supported the program by participating on a judging panel in which the students presented their own, uniquely created Public Service Announcements to promote good dental hygiene. Advantica supplied the winning school with a year's supply of toothbrushes and educational materials. CharityWorks delivered the grand prize to Melrose Elementary in the first of four planned distributions in 2012.

"Our support of the CharityWorks' Give Hope USA program is part of our continued corporate effort to support the local community and promote good oral health as a vital part of a person's total health," commented Richard Sanchez, Advantica's President.

Advantica Website Enhancement

Advantica, one of the leading vision care and dental benefits companies in the country is pleased to announce the completion of its website enhancement initiative. This change, with enhanced graphics, streamlined navigation and new capabilities are designed to benefit our members, clients, brokers and providers. Service is a leading focus at Advantica and continuous improvement underscores that commitment. We have expanded our Knowledge Library to provide in-depth information on the value of both vision care and dental benefits and how they can pay for themselves in terms of early intervention into serious health conditions.

BenefitMall Announces Partnership with Advantica

BenefitMall is pleased to announce our new partnership with Advantica in the Mid-Atlantic to include billing and administration for new and existing business effective immediately. Advantica provides comprehensive employer paid and voluntary eye health plans for companies of all sizes.

Here are a few highlights about Advantica and their product portfolio:

Customizable vision benefit designs (co-pays, frequencies and allowances) to compliment your current benefit package.

A national provider network consisting of more than 16,000 independent and retail optical locations.

Progressive lenses covered for a $50 co-pay.

Transitions (photochromic) lenses covered for a $60 co-pay.

Members or dependents 19 years old or younger can select polycarbonate lenses at no additional cost ($30 co-pay for members and dependents age 20 or older).

Extended customer service hours (11pm Eastern Standard Time) Monday-Friday, 24/7 access via Integrated Voice and Advantica web site.

“Advantica is excited to begin working with BenefitMall,” says Andy Davis, Senior Vice President of Sales and Marketing for Advantica. “This relationship gives Advantica the opportunity to expand our presence through the BenefitMall’s industry-leading broker services and distribution. With the two companies synergistic views on conducting business, Advantica is looking forward to a long-lasting partnership.”

If your client’s benefit program does not include a vision benefit, consider offering one of Advantica’s vision plans at their next renewal.

For additional information on Advantica, please visit their website at or contact your BenefitMall Sales Team today.


Advantica EyeCare Announces Official Name Change to "Advantica" 

Expansion of Benefit Services to include Vision, Dental, and Wellness Programs

Advantica today announced that after 10 years it is retiring the name Advantica EyeCare and will now officially be known simply as Advantica. The official name change is accompanied by a new logo and tagline. “We have officially outgrown the old name”, said Richard Sanchez, Chief Executive Officer and President of Advantica.

“We’re constantly looking for ways to improve and enhance our offerings on behalf of our employer groups, health plans, brokers and members. The addition of dental healthcare benefits to compliment our industry leading vision programs, and the expansion of our specialty healthcare management services to incorporate overall wellness care, is just a natural progression”. The newly developed dental benefit programs will be implemented stand alone or will be bundled with Advantica’s current vision benefits to provide a more attractive solution for employer groups and their members. Advantica’s brokers benefit by having a more flexible solution when recommending Advantica as its “specialty healthcare management” provider.

“SEE, SMILE, LIVE”, the new Advantica tagline, better reflects Advantica’s “niche” expertise within the specialty healthcare management services arena as an implementer of effective total wellness management programs, tailored to the needs of health plan organizations. The wellness programs vary and are geared toward the management, detection and identification of medical conditions and diseases prior to them becoming major medical issues.

The newly developed program, named “AdvantiCARE” is scheduled to launch later this year. “We feel the new name, logo and tagline better reflect the organizations position in the marketplace and solidifies our commitment to enhancing our members overall wellness through proactive vision, dental and wellness healthcare management”, said Sanchez.

Rays Announce Advantica as Sponsor of Newly Developed Executive Suite 

The Tampa Bay Rays are happy to announce Advantica, the “Official Vision Benefit Partner of the Tampa Bay Rays” is the proud sponsor of our newly developed “Corporate Executive Suite” available for purchase during home games this season.

The “Advantica Executive Suite” is ideal for businesses and fans seeking a unique and fun environment to entertain friends, prospects, customers, partners, and employees. Located on the third base side of Tropicana Field’s Press level, the suite offers fans an upscale experience with a full range of catering options, spacious seating for up to 32 guests, and access to Tropicana Field’s large meeting rooms.

“Advantica is excited to continue our ongoing relationship with the Rays since we’ve been extremely happy with their support and the marketing exposure they’ve provided for our company,” said Advantica President Richard Sanchez. “The Rays partnership provides us with an ideal platform to educate the public and business community about our industry leading vision plans while effectively introducing new products, as we will be doing this year with the addition of our dental plans.”

Advantica has been a Rays’ corporate sponsor since 2008 providing fans practical insight into the mechanics of pitching and batting through an in game video segment called Advantica’s “Keep Your Eye on the Ball”. More importantly, Advantica is an active participant and contributor to the Ray’s Foundation and its wide variety of fundraising events.

Advantica EyeCare Partners with QualSight for LASIK Vision Services

Advantica, a vision benefit company servicing employer groups and health plans, announced today that is has reached agreement with QualSight, Inc. as the new provider for LASIK Vision Services to Advantica EyeCare members.

“We are delighted to announce our partnership with QualSight,” said Richard Sanchez, President and Chief Executive Officer of Advantica EyeCare. “Advantica EyeCare has always strived to provide the richest vision benefits available in the industry, coupled with superior customer service. In QualSight we have found a LASIK partner that shares our company’s vision.”

QualSight, Inc. is a privately held company headquartered in Chicago, Illinois. QualSight manages a proprietary national network of over 750 LASIK providers. QualSight’s focus is offering members experienced surgeons who use leading-edge FDA approved technology for laser vision correction.

Advantica EyeCare donates holiday gifts for families in need.

Clearwater, Florida (December 18, 2009) – Advantica EyeCare, a vision benefit company servicing employer groups and health plans, is proud to support Easter Seals in Tampa Bay by providing nearly $1,000 worth of holiday gifts to families in need.

According to their web site, Easter Seals in Tampa Bay serves children of all abilities from birth to six years of age and their families. Their specific goal is to provide individualized services to children that will enhance each child’s development so that by the time they leave Easter Seals’ programs and enter kindergarten there will be no need for additional specialized services in the school system. Research supports that for every dollar invested in early intervention, seven dollars in future costs are saved.

“Advantica EyeCare has always been committed to children and their families, which is why we look forward to contributing to Easter Seals in Tampa Bay each year,” says Andy Davis, Senior Vice President of Sales and Marketing for Advantica EyeCare. “Money donated by our employees goes toward the purchase of holiday gifts. We hope everyone, who can, will join us and celebrate the good Easter Seals in Tampa Bay does by spreading the holiday cheer with a donation.”

Advantica EyeCare Welcomes National Association of Health Underwriters

Clearwater, Florida (December 3, 2009) – Advantica EyeCare, a vision benefit company servicing employer groups and health plans, announced today that is has reached agreement with National Association of Health Underwriters on a two-year contract to provide vision benefits to its employees.

“Advantica is delighted to announce the addition of the National Association of Health Underwriters to our family of employer groups,” said Richard Sanchez, President and Chief Executive Officer of Advantica EyeCare. “We are proud to provide vision benefits to an organization that provides its members’ the ability to meet the health, financial and retirement security needs of all Americans.”

According to their web site, the National Association of Health Underwriters (NAHU) represents more than 100,000 licensed health insurance agents, brokers, consultants and benefit professionals through more than 200 chapters across America. NAHU members service the health insurance needs of large and small employers, as well as people seeking individual health insurance coverage.

Advantica EyeCare Supports Florida Disability Mentoring Day

Clearwater, Florida (November 5, 2009) – Advantica EyeCare, a vision benefit company servicing employer groups and health plans, is proud to support the Florida Disability Mentoring Day. This year’s mentoring day took place on Wednesday, October 21, 2009.

National Disability Mentoring Day (NDMD), sponsored by the American Association of People with Disabilities (AAPD), began in 1999 as part of a White House effort to increase the profile of National Disability Employment Awareness Month, celebrated every October. It is a national partnership between the AAPD and the US Department of Labor Office of Disability Employment Policy.

Participants are matched with professionals based on their career interests and spend the day with mentors observing their job responsibilities and getting a better understanding of the work place environment. Disability Mentoring Day gives participants a chance to learn about the day-to-day responsibilities required of a desired occupation and skills and education requirements specific to a job in that career field.

“Advantica EyeCare is very excited to support the Florida Disability Mentoring Day,” says Sean McCormick, Marketing Project Manager for Advantica EyeCare. “Disability Mentoring Day is a truly unique program that allows companies to actively engage in two issues affecting citizens today, Corporate Social Responsibility and Positive Employment Initiatives. Education and exposure are keys to overcoming the biases that still exist today toward people with disabilities.”

Employers interested in participating in Disability Mentoring Day are connected with a Community Liaison in their community. This Community Liaison will assist the company with becoming a workplace mentor. Whether you have one employee or several interested in participating in DMD, there is an opportunity for you! Visit to learn more.

Advantica EyeCare Adds Polycarbonate Lenses to Vision Benefit Offering Clearwater, Florida (September 23, 2009) – Advantica EyeCare, a vision benefit company servicing employer groups and health plans, announces the addition of polycarbonate lenses to its product portfolio. Polycarbonate lenses are now covered at no additional cost for all Advantica commercial members 19 years of age or younger. Polycarbonate lenses are over 10 times more impact resistant than other plastic lenses. Therefore, the odds for eye injury dramatically decrease due to cracking or shattering of glasses. This is particularly important for children because of sporting activity or rough play. Many eye care practitioners highly recommend polycarbonate lenses for children’s eyeglasses for safety reasons.

”Advantica EyeCare is very excited to introduce the polycarbonate lens benefit to our vision plans,” says Dr. Mark Sarno, Medical Director of Advantica EyeCare. “Our organization is passionate about preserving sight through quality benefits. We felt that the addition of polycarbonate lenses as a covered benefit not only made sense because of its safety features, but also because it provides ultraviolet protection and weighs less than other standard plastic or glass lenses.”

Because polycarbonate lenses are about 20 percent thinner than standard plastic or glass lenses, it is a great material for kids with strong prescriptions or anyone who wants a more attractive look. Advantica has also included polycarbonate lenses for members over the age of 19 for an additional co-payment.

Advantica EyeCare named as finalist in Tampa Bay Business Journal's 2009 Fastest 50 Companies

Clearwater, FL (June 16, 2009) - For the third year in a row, The Tampa Bay Business Journal has named Advantica EyeCare as one of the 50 fastest growing privately held companies in the Tampa Bay market. Read more here.

The fastest growing company and the entire ranking order will be revealed at a luncheon in July celebrating the top 50 companies. The ranking of the companies will be based on annual percentage growth over the three-year period of 2006 through 2008. There will also be a special list and award for total revenue growth in dollars from 2006-2008. The luncheon will take place on July 23rd at the A La Carte Pavilion, 4050 Dana Shore Drive, in Tampa.

Advantica EyeCare announces appointment of Joy E. Carta to Account Manger

Clearwater, FL (February 16, 2009) - Advantica EyeCare, a vision benefit provider to employer groups and health plans, announces the appointment of Joy Carta to Account Manager. Ms. Carta will help extend relationships with the broker community and manage Advantica's existing client base.

A licensed insurance agent, Ms. Carta brings over 17 years of benefit expertise to Advantica EyeCare. Most recently, Joy worked at Unum in Tampa, Florida as the lead Benefit Counselor on site who handled issues between the client and the Unum Account Executive. Prior to Unum, Ms. Carta has served with Employee Benefits Company, Aetna US Healthcare, Prudential Healthcare, Inc. and Eckerd Corporation.

"We are very excited to have Joy join our team of professionals," said Andy Davis, Senior Vice President of Sales and Marketing. "The addition of Joy's experience and expertise to Advantica EyeCare continues to reinforce our commitment to provide industry-leading vision benefit plans and superior customer service."

Advantica EyeCare Announces Title Sponsorship of the 2009 Polywog Charity Golf Invitational

Clearwater, FL (January 19, 2009) - Advantica EyeCare is pleased to announce the Title Sponsorship for the 2009 Polywog Charity Golf Invitational, to be held on Monday, March 23, 2009 at the Pasadena Yacht and Country Club.

The Polywog Charity Golf Invitational has raised over one million dollars for local charities since its start 56 years ago. This year's tournament will benefit four local charities: The Children's Dream Fund, R'Club Child Care, Inc., The St. Petersburg Free Clinic and All Children's Hospital.
"As a national vision benefit plan provider to employer groups and vision management service provider to health plan organizations, Advantica EyeCare is proud to support the Polywogs and the local charities they assist," said Andy Davis, Senior Vice President of Sales and Marketing. "Advantica strives to partner with organizations whose civic values parallel ours."

Advantica EyeCare Announces Office Expansion in Clearwater, Florida.

Advantica EyeCare has announced that their Corporate Headquarters in Clearwater, Florida will be expanding effective December 1, 2008.

Advantica EyeCare's Corporate Headquarters is located in the Arbor Shoreline Office Park in Clearwater, Florida and recently due to organizational growth the need to expand has become apparent. Advantica will be expanding in to an additional 1600 square feet adjacent to the current office. According to Andy Davis, Senior Vice President of Sales and Marketing, "The additional office space is important to us as we look to add administrative support for the executive team, account management and additional staff in our finance department."

Advantica EyeCare is title sponsor of Birdies for the Brave Tampa Bay

Clearwater, FL (September 12, 2008) - Advantica EyeCare, a vision care plan provider to employer groups and health plan organizations, announced that it will be the Title Sponsor of the Birdies for the Brave golf tournament at TPC Tampa Bay in December.

According to Richard Sanchez, President and CEO of Advantica EyeCare, "Our company is honored to have the opportunity to be associated with an outstanding organization that supports our military and their families. We are excited about having our team as well as our business partners be involved in this event." Gerald P. Minetti, Major General, USA (R), Tournament Co-Director, added "The financial and community support provided by Advantica EyeCare is such an important component of the success of this event. Mr. Richard Sanchez and his team are an excellent example of how we as U.S. patriots can support both our troops and their families at home. We are very pleased to have Advantica EyeCare on the team!"

Birdies for the Brave, which falls under the PGA TOUR Charities, Inc. has grown to include fundraising events benefiting six military homefront groups: Homes For Our Troops, Special Operations Warrior Foundation, Wounded Warrior Project, Operation Homefront, Naval Special Warfare Foundation and Intrepid Fallen Heroes Fund. All are 501(c)(3) Non-Profit organizations and are part of the U.S. Department of Defense's America Supports You initiative. Military fundraising events are held at the PGA TOUR's TPC network of premier golf clubs coast-to-coast.

Advantica EyeCare Makes Tampa Bay Business Journal's 2008 Fast 50 List

The Tampa Bay Business Journal has named the 50 fastest growing privately held companies for 2008. The No. 1 fastest growing firm will be named, and the entire ranking order will be revealed, at a luncheon in July celebrating the list makers.

The ranking is based on percentage of annual growth over a three-year period. There also will be a special list and award for total revenue growth in dollars from 2005 to 2007 The Luncheon is scheduled for 11:15 a.m. on July 17, 2008, at A La Carte Pavilion, 4050 Dana Shores Drive, Tampa.

Fast 50 sponsors include partner accounting firm Kirkland Russ Murphy & Tapp. Shumaker Loop & Kendrick LLP, Bank of Florida, Great-West Healthcare, HRH and Verizon Wireless. It is the second year of partnership between the Tampa Bay Business Journal and Kirkland Russ. The goal is to drive increased participation of companies by allowing financial information to be securely submitted to an independent firm.